The Odyssey And Homer s Homeric - 1336 Words

Throughout Greek mythology, there are characters that grasp our attention, fill us with dreams, and encourages us to find our sense of adventure fantasy. We encounter new brace characters, and once in awhile we see those qualities and characteristics in another character. that s the case with the characters of Demeter and Penelope. Although placed in different stories like The Odyssey and Homer’s Hymn to Demeter, both characters share qualities that makes them similar to one another. Furthermore, both powerful female characters experience an impactful loss that turns their life upside down. Demeter, a goddess of fertility, must struggle as she goes in the search for her daughter Persephone as she has been kidnapped by the God Hades and taken to the Underworld. In the other side of the coin lies Penelope, who has gone through heartbreak and depression after the loss of her true love, Odysseus. Both characters then go through their own way to have their love return to them. Thro ughout their stories it can be clear that Demeter and Penelope are similar to one another as they both experience the loss of a loved one, both actions have consequences that affect the innocent people that are around them, and both characters are portrayed as the helpless archetypes for female roles in their respected stories. One similarity between Demeter and Penelope os that both characters suffer a major loss in their respected stories. In each story, both female characters suffer a majorShow MoreRelatedThe Iliad And The Odyssey1060 Words   |  5 PagesHomer once said, â€Å"Hateful to me as the gates of Hades is that man who hides one thing in his heart and speaks another.† (The Iliad pg.405) The quote is relevant to the stories Homer created during the period of the Trojan War. Homer orally performed two of his best works The Iliad and The Odyssey. Homer’s stories are old and probably translated differently than their original telling. Homer’s The Ilia d and The Odyssey still show the basic human emotions and are an inspiration to other authors, poetsRead MoreComparing The Iliad And The Odyssey905 Words   |  4 Pagesessay will identify five traditional epic characteristics that are evident in both the Iliad and the Odyssey. The first epic characteristic evident in both epics is catalogs and genealogies. For instance, Book VIII of the Odyssey features a list of participants in the game (115-125) and the Iliad Book II features a catalog of ships (484-759). Secondly, both epics start in media res. The Odyssey starts ten years after the Trojan War and the Illiad starts nine years after the start of the war. ThirdlyRead MoreWhy Is Xenia Such an Important Theme in the Odyssey?1211 Words   |  5 PagesWhy is Xenia such an important theme in the Odyssey? Explain your views and support them with details from the poem. (45 marks) The concept of guest hospitality was extremely important in ancient Greece. Evidence that Xenia was integral to Greek society can be found in the fact that Zeus, the king of the Gods, was also portrayed as the God of Xenia. Xenia created an obligation for the host to be hospitable to their guests, and conversely, the guests had their own responsibilities too. If eitherRead MoreComparing The Odyssey And O Brother Where Art Thou1279 Words   |  6 PagesThe â€Å"Odyssey†, one of two major ancient Greek epic poems attributed to Homer, and â€Å"O Brother Where Art Thou†, a 2000 a film written, produced, and directed by Joel and Ethan Coen. At first thought you would not think the movie â€Å"O Brother Where Art Thou† and â€Å"The Odyssey† have anything in common. It is however, the modern film depiction of the troubles of a man during the depression and is molded by the ancient struggles of Odysseus in Homer’s Odyssey. â€Å"The Odyssey† is about a Greek warrior and isRead MoreBiography Of Ancient Greek Poet Homer2350 Words   |  10 PagesResearch Paper #1 March 28,2016 Biography of Ancient Greek Poet Homer Homer was an unbelievable antiquated Greek writer who composed the stories, the Iliad and the Odyssey. These stories were a piece of Western ordinance of writing and extraordinarily affected the historical backdrop of writing. The real time and area of his living is still questionable. The old Greek antiquarian, Herodotus evaluated that Homer lived 400 years before him, which was around 850 BC, though the other old sourcesRead MoreThe Bronze And Iron Age Essay2093 Words   |  9 PagesQuestion: 1-What Can Homer tell us about the Bronze and Iron Age The Bronze and Iron Ages were 2 of the main periods in Greek History and Homer can tell us a lot about them. The Bronze Age was all about mixing copper with tin or arsenic to bronze hence it is called the Bronze Age. The Iron Age was when the whole of the east Mediterranean was in crisis. In central Anatolia, the collapse of the Hitties opened the gates to invaders who overran the country. Firstly, let’s talk about Homer- a lot of the worksRead MoreHistory, Symbolism, and Characters in Homer’s The Odyssey 1118 Words   |  5 Pages In The Odyssey, it takes Odysseus twenty years to make it home from the Trojan War. On his journey home, he runs into many obstacles and creatures that he must overcome. He encounters the sirens, the Cyclops, and others. Each event in this epic poem has a symbolic meaning behind it. Homer writes about the history, symbolism, and the characters in The Odyssey. The Odyssey is about the Greek gods and heroes and their adventures (Makman). Odysseus is the main character, and he is going on a questRead MoreOdysseus To The Greek Underworld Essay1237 Words   |  5 Pagesessay put light on the idea of immortality. 2. Significance of the Rituals and Odysseus’ Conversations with the Inhabitants of Underworld In book eleven of Homer s Odyssey, the Nekyia, the writer gives a look into the Greek underworld, as it was seen from Homeric circumstances and sometime recently, around the start of the Archaic period. Homer s works are the first to be recorded at this point, however, they speak to a long history of oral stories that were common in Greek society numerous yearsRead MoreThe War From The Realm Of Myth And Poetry1267 Words   |  6 Pagesliterature from the Homeric period through later ancient times. He looks most closely at an ideological myth according to which Helen never sailed to Troy, but remained blameless, while a libertine phantom or ghost impersonated her at Troy. Comparing the functions of conflicting images of Helen, Austin helps to clarify the problematic relations between beauty and honor and between ugliness and shame in ancient Greece. Austin first discusses the recognized account of the Iliad and the Odyssey. Helen as theRead More1. The Russian-American sociologist Pi tirim Sorokin categories three cyclical waxing and waning1800 Words   |  8 Pagesidealistic category belongs the Odyssey. I chose Dante’s Inferno for the sensate category because it is our sense perception that shows the truth and the Inferno is all about Dante’s idea of how people should pay for their sins. I chose the Gospel’s for the ideational category because it was different versions of how people saw Jesus. I chose the Odyssey for the idealistic category because it brings both of the sensate and the ideational categories together. 2. The Homeric Greeks seemed to appreciate

Gender Stereotypes And Gender Roles - 1956 Words

Within society today both males and females are expected to fit in, fulfil and adopt, specific stereotypes and gender roles. In the western world, women are traditionally characterised and expected to be maternal housewife’s, who are obedient and attractive; whereas males are seen to be the breadwinners, who are muscular independent and strong. These characteristics have become ‘normal’ in society, and enforce the gender stereotype roles. However, when these gender ‘norms’ are disturbed, this leads to the creation of new labels and stereotypes, people to be ridiculed and questions to be asked. Although, these traditional gender stereotypes have been around for many years with little change; they are now being confronted and challenged by people within society. One particular area in which these controversial gender stereotypes are being examined is in physical activity and sport. In comparing traditional female gender stereotypes in sports, to that of those in the 21st century, it can be seen that stereotypes in female athletics have improved but there is still a long way to go. Through their increased involvement in sports and physical activity; they are challenging the restrictive views and sexist barriers about their athletic ability, physical appearance and participation. However, it is also evident that the traditional gender stereotypes still prevail. In this essay I examine how gender stereotypes have impacted on females who participate in physical activity,Show MoreRelatedGender Stereotypes And Gender Roles Essay1415 Words   |  6 PagesRoles are often assigned to boys and girls in accordance with the sex assigned at birth. We refer to these as gender roles. Gender roles begin to be imposed as early as birth. The nursery in the hospital assigns either a blue name plate for a boy or a pink name plate for a girl. These roles are continuously reinforced by family. Children learn at an early age that boys and girls ar e different. Children observe gender roles and in many cases these roles are eventually accepted as an unquestionableRead MoreGender Roles And Gender Stereotypes Essay1449 Words   |  6 PagesProspectus: Gender roles and gender stereotypes in advertising My position: I believe advertisements that reinforce female gender roles and stereotypes are damaging to society. 2. Non-favorable Incidents: The examination of the â€Å"Victoria’s Secret† ad for a line of undergarments labeled â€Å"The Showstopper.† The headline is â€Å"Show nothing but your shape,† and the image is a thin woman with big breasts staring seductively. The image clearly sets a tone that this is what is a stand of ideal beauty. AndRead MoreGender Stereotypes And Gender Roles954 Words   |  4 Pages Gender can be a hot topic within cultures; a male or female does not want to be told that they can or cannot do something based on their gender. Every culture views gender roles differently, and some cultures are more serious about gender than others. Many times, male and female actions are determined by what a person has been taught is right; furthermore, gender roles are a set of societal norms that are the behaviors that a sex is generally known to do and what is considered accepted of a personRead MoreGender Stereotypes And Gender Roles1241 Words   |  5 PagesWe will never be able to control how gender stereotypes are formed. Gender roles were naturally created as a result of human evolution and the different modes of living that were adopted by humans. Humans, however remain the driving force behind reinforcing gender roles and stereotypes with different mediums. Such as television, art, and writing. In order to understand how gender is portrayed in contemporary American comedy this paper will analyze the characters from the television show, It’s AlwaysRead MoreGender Stereotypes And Gender Roles1261 Words   |  6 Pagesbeen expected to act a certain way depending on their sex. These societal expectations are called gender roles. (Rathus, 2010, p.447). These roles begin to develop even before a child is even out of the womb. A mother may decorate their nursery pink if they are having a daughter because â€Å"girls like pink,† and â€Å"boys like blue.† Gender roles should not be confused with gender stereotypes. A gender stereoty pe is a narrow way of thinking about how men and woman are obligated to behave. For example, men haveRead MoreGender Roles And Gender Stereotypes1102 Words   |  5 PagesDefined Gender Roles Creating a Lack of Reality in Children’s Literature Distinction is a concept that is learned at a very young age. It is used as a tool to distinguish between race, religion, language, age and especially gender. Where certain topics regarding race and religion may be considered more taboo, the definition of gender is always open for discussion but it is not always depicted in all forms of the word. Children can feel isolated if they cannot relate to individuals they look up toRead MoreGender Stereotypes And Gender Roles1246 Words   |  5 PagesGender roles are defined as the â€Å"widely accepted societal expectations about how males and females should behave† (Rathus, 2010). From gender roles, we, the people of society, are able to determine whether someone identifies as a male or a female. Both biological and social factors tend to determine what gender roles a person takes on. However, there are also gender stereotypes, which are â€Å"the fixed and oversimplified beliefs about the ways in which men and women ought to beha ve† (Rathus, 2010).Read MoreGender Stereotypes And Gender Roles1389 Words   |  6 PagesGender roles are set of societal norms dictating the types of behavior which are genrally considered acceptable , appropriate for people based on their actual or perceived sex or sexuality. Gender roles are also determined by the prevailing cultural norms. The attitudes and expectations surrounding gender roles are not typically based on any inherent or natural gender differences, but on gender stereotypes, or oversimplified notions about the attitudes, traits, and behavior patterns of males andRead MoreGender Stereotypes And Gender Roles1845 Words   |  8 PagesTimes have changed; gender roles are no longer clearly defined Traditionally, gender has been defined as the state of being male or female but, recently society has begun to understand that gender is not the biological sex that you were born with but how you identify and express yourself. A persons gender can be male, female, neither, both or something completely different. People tend to see gender as black or white, or a box you can tick but gender does not have to conform to what our modern societyRead MoreGender Stereotypes And Gender Roles1076 Words   |  5 PagesGender stereotypes and gender roles are a largely contested issue in the modern world. Countries around the world have very different gender norms, though there are some recurrent patterns between many cultures. For most recurrent patterns there is a culture who does not abide by those gender norms. There is typically many good reasons for each recurrent pattern that makes sense from an evolutionary standpoint. There is also a significant difference in the way men and women are t reated. This is caused

Marketing Environment Analysis of Donald B-Free-Samples for Students

Questions: 1.Discuss the buyer behaviour in relation to chocolate products. 2.Analyse the Internal environment. 3.Analyse the macroenvironment. Answers: Introduction Marketing environment is marketing terms usually referred towards the factors and forces which affect a companys ability to maintain and build positive and sturdy relationships with the customers. The marketing environment of a company consists of macro and micro environment. The macro environment factors comprise the social, economic, legal, and political along with the technological and demography forces. The internal factors of the company include the factors such as employees, customers, retailers, distributors and shareholders. In simple terms, it is the collaboration and the combination of the internal and external factors and the forces which impact the ability of the company to serve its customers and to establish a relationship. The marketing environment impact the organisations ability to develop successful transactions and relationships with the consumers. This marketing environment analysis will be done on Donald B. The study will first discuss the buyers behaviour towards the chocolate products. After that, the study will analyse the microenvironment and its possible customers. Apart from these, the study will also identify the possible rivals for Donald B and what they offer to their customers. At last, the study will summarise the society wide influences towards the chocolate products. 1.The buyers behaviour or consumers behaviour plays the most vital role in increasing the economy of the country, nationally or internationally. The decisions consumers made for the products affects the consumption behaviour of that product(Perrault, 2014). It also has an impact over the demand of raw materials of the company in terms of banking, transportation, production, deployment of materials and also workers employment. To attain and achieve objectives in the market, it is necessary for the marketer or the producers to understand likes and dislikes of consumers or buyers(Milisavljevic, 2013). As a product, chocolate is considered as the most tempting product in compare to any other material, chocolate is believed to be the most stimulating and soothing item. So, the question arises that what makes chocolate the most popular and high usable item among the consumers(Perrault, 2014). It is observed that the wrapper or the packaging of chocolate product is the initial thing that at tracts the most to consumers. Chocolate Producer Company like Donald B has designed different packages as the matter of setting them away from their rivalries. In this chocolate industry, packaging is the most significant and vital thing. Packaging in the firm is designed with a motive to suit various occasions, attract different social class and differentiate between various brands. the theory of packaging to attract the buyer and to observe the buyers behaviour is quite simple as the package designed for chocolate interacts to consumers and also inspires their buying decision(Hassan and Craft, 2011). It is also used as the competitive tool by the chocolate producer industries. The packaging of this item attracts different divisions of individuals in terms of personality, gender and class. On the basis of recent investigation, it has been observed that chocolate brand in Australia has the large consumption value of chocolates that includes kids, teenagers and also young- age people. Before chocolates were known to be quite expensive item, but now it has become affordable by all(Milisavljevic, 2013). Many chocolate brands in Australia make chocolates in different sizes and pattern which are priced accordingly. For the reason of enhanced social consciousness among people and society every person prefers gifting well-designed or well-packaged chocolate instead of sweets on any fests or occasions(Mirkovi? and Kulina, 2016). Through taking benefits from this condition, the top chocolate producer like Donald B is now focusing upon the packaging of chocolates in well-designed and innovative designed. Apart from this, if considering the buyers characteristics chocolate is basically not comes under the necessary items and it completely provides delight(Lamb, Hair and McDaniel, 2012). Therefore, it depends on people to people that in what quantity they need to spend upon their delight only. Also, if considering the decisions process of buyers, the kids are the main and major target for the marketers and producers. chocolate producing firm like Donald B always makes efforts to appeal kids with innovative advertisements, however eventually the purchaser or consumer decides whether to buy or not(Mirkovi? and Kulina, 2016). So, it totally depends upon the buyers quality, essentiality to buy the item and income. If considering buyers response towards the product, then the kids are the main users of the item and parents are more concern for the brand as only brand gives standard satisfaction to buyers. If considering the choice of item, then chocolate is only the matter of enjoyment and t aste, so buyers are more desirable to select from a variety of ranges available(Lamb, Hair and McDaniel, 2012). Even the amount of buying it also fully depends upon the capacity of users and upon desire that in what quantity they want to enjoy those items. Thus, buyers behaviour is fully depends upon the buyers tastes, capacity, and enjoyment level to spend in chocolate and also upon the occasions. 2.As per the given case scenario, Donald B imposed a very wealthy working culture in its operations which encourages their workers to supply best product to its consumers and it also provide a huge mixture of the products range(Factors Influencing Customers, 2016). Donald B has considered the profit of the workers as the aim of the association and the executives of the organisation powerfully believes that the output, dependability and superiority comes when employees of the company look into the companys matters as their own. The dissimilar units of the concern work contributes in the expansion of the association and these sections not only meet the consumers demands and requirements in acknowledgement but as well maintains the similar sort of awareness for consumers of Donald B(Factors Influencing Customers, 2016). According to Donald B, if customers are pleased with the products of the company, then company will be able to meet the supply demands of the customers. The management department of the Donald B carries out the best values and principles of the industry. The department provides strong and sturdy focus to loyalty, integrity and group work(Donnelly, Harrison and Megicks, 2009). The well-organized managing of the corporation is capable to run, operation, logistics, finance, sales, RD unit of the units with great achievement which in the end leads to the achievement of the objectives of the association. Suppliers: The suppliers of a company provide the required raw materials and resources, unfinished goods and required labours of the company. The effectiveness of the business regarding the production of the goods is determined by the effectiveness of the suppliers (Babin and Zikmund, 2016). Apart from that, the quality of the finished goods of the company has a very strong connection with the suppliers, mainly in the case of food products. As there are many chocolate producing companies in the world, it is a challenge for the Donald B to maintain its standards and to provide a consistent quality in its products. The suppliers of the company can be divided into two categories namely the labour suppliers and the material suppliers(Baines, 2013). The labour suppliers of the company deal with the quantity of the labour, to produce the optimum level of demand, and also to avoid the loss of the workforce. The skill of the workforce are sustained by the labour suppliers and the labours of diverse abilities are administered in such a way that functions of the company can be run smoothly and with less retention rate of the workforce. On the other hand, the material suppliers of the company handle all the required resources of the company(Choi and Kim, 2015). Donald B is in food segment and thus quality of its product plays a very important role in the success of the market. The stated organisation has preserved very high quality competence in the managing of the quality and quantity of its both different suppliers. Customers: Donald B is relatively very new in chocolate production. There are many chocolate producers available in the marketplace. The customers of the company are main the people between 15-30 years of age. This age group tries chocolates of different companies and Donald B can grab people with this age bar as their main customers. Providing quality and unique chocolate products will be the best option for attaining new customers. Market Intermediaries: The market intermediaries of an organisation help in advertising, selling and distributing the products of the company to its end consumers. The physical delivery system of the corporation decide the medium through which the products of the company will reach to its targeted end customers(Foxall, 2013). The marketing service department of an organisation assist a firm in endorsement of the products and could also act as a interaction mean between the consumers and the organisation (Crawford, 2007). If Donald B sells its products through Coles and Woolworths, they will be considered as market intermediaries. Both of the states retail giants holds significant amount of market in Australia and Donald B can use image of these companies in highlighting its products through them. Both these companies can help the Donald B in laying out its products to its end customers. Summarise the likely competitors Competitors can be distinct as any individual or body which is an opponent against another. In commerce industry, an organisation in the same manufacturing or similar business that offer similar products or service is called competitor. The occurrence of one or more rivals in the market can decrease the price of the commodities as all corporations tend to increase their respective marketshare. For Donald B, there are several competitors who are world leaders in providing quality chocolate products. Some of the competitors of Donald B are: Nestle: Nestle has clear advantage over Donald B due to its occurrence in Australia for over a century. Nestle has been considered as the most organised organisation in food sector. Nestle has been able to set up a very strong and sturdy goods and distribution channel and huge retail network in the country(Perreault, 2014). The stated organisation provides chocolate products such as Caramac, Crunch, Milkybar, Munchies, Walnut Whip, Yorkie etc. The Nestle milk chocolate is very famous in Australia which has a very delicious taste for its customers to savour. Nestle targets all age groups of people as it provides different chocolates to different age groups. Cadbury: Cadbury is the whole world of chocolaty fun and is the most attained and loved chocolate brand in the world. It is the one of the most trusted and biggest chocolate brand in the world. The target group of the company are the children and families belong to the lower, middle and upper middle class(Lamb et al., 2012). It is poisoned in Australia and all over the world as the sweet for happy occasions or for auspicious beginnings. The most loved brand of chocolates in Australia is from Cadbury. It offers different product such as Temptations, Oreo, Dairy Milk, Bournvita, Perk, 5 Star, and Gems. Donald D in order to expand its market has to offer different products to its customers as its competitors have very strong presence in the market. Donald B has to setup a trusted and good allocation channel and an enormous trade network. The belief and values of The Company should be aligned with the corporate objectives. The employees need to be encouraged so that quality products could be made by the company. 3.The macroenvironment Pestle Anaysis The marketers use a frame to observe and examine the external marketing environment factors impact on the organisation which is known as PESTEL analysis. The result approached by the analysis helps in identifying the threats and analysis of the marketing process. Political Factors Donald B has just two stores in Melbourne. However, it has started supplying its chocolates to various retail company chains such as, Coles and Woolworths, Alde options or creating high end specialty stores. These branches have branches in several regions of Australia(Donnelly, Harrison and Megicks, 2009). Other political factors are government policy, political steadiness or unsteadiness in foreign marketplacess, foreign trade policy, trade restrictions, tax policy, environmental law, labour law and so on. Hence, the rules and regulations are different in various regions. Therefore, Donald B should start focussing on several political features like import duty excise, taxes, permission from the local government to enter in the desired areas and also maintain their hygiene level as required by the regulated bodies(Donnelly, Harrison and Megicks, 2009). The company is aiming at international level marketing. Therefore, the company should aim at maintaining their hygiene standards as w ell as adopt international level regulation. Economic factors Various regions in the country have their different level of development. The development is the main factor in the difference in the economy. Therefore, there is a need of setting different economic policies for different targeted regions. The other economic factors comprise rates of interest, exchange, inflation and many more. These factors have been further broken in two major factors(Blythe, 2016). Macro- economical factors comprise of management demand in any ratio of economy. The main mechanism used by government are used rate control, government spending and excise policy. Micro economic aspects comprise of how people spend their income. The buying power and the inflation rate determine the price of the products. Therefore, Donald B should make an analysis report frequently to keep an eye on the inflation rate of the region as well as their income rates. Social factors The business operations are highly affected by the thoughts and beliefs of the consumers. It is very important for the company Donald B to understand the lifestyles, culture and values of the local customers and deliver the required products to their stores(Blythe, 2016). The company has now maintained its perspective in their stores in Melbourne. The company has also laid emphasis on the change in the taste and attitude of the customers and hence, delivered their goods(Foxall, 2013). The company has good reputation in evaluating and understanding the real dynamics and relations with the local customers. However, the company has decided to provide goods and products to retail companies internationally. Therefore, the company should maintain strong values and principles that will help them in building trusts with the customers internationally. Technological factors The opportunities to develop new products and improve the existing products are provided by technology. Emphasis should be laid on internet and E-commerce in order to attain the company objectives. Therefore, Donald B has been using the technology to maintain their databases by the help of software. The direct interaction between the consumer and consumers has been narrowed by the aggressive use of internet. Therefore, the company should start accelerating innovation by the help of technological advancements. The company should also start installing contemporary plants to meet the global standards by the help of art of technology. Legal Matters Legal factors comprise of the legal environment attained by the organisation and the influence of this environment to influence its production to meet the demands of the customers. In the stated case, Donald B follows the health and safety laws as mentioned in the companies Act and also maintains the quality and hygiene of the products to be delivered to the customers. Environmental Matters Now days, the whole world has come together in the name of clean environment. Donald B needs to set up rules and regulations to enhance the quality of the product with environmental friendly operations. Different countries have their environmental rules, therefore, the organisation needs to follow them significantly and also put considerable attention towards social contribution(Foxall, 2013). The other concerns that need to be dealt with are the recycling issues and proper packaging. Conclusion In conclusion, it can be said that the business operations are highly affected by the thoughts and beliefs of the consumers. It is very important for the company Donald B to understand the lifestyles, culture and values of the local customers and deliver the required products to their stores. The company has now maintained its perspective in their stores in Melbourne. The study analysed that Donald D in order to expand its market has to offer different products to its customers as its competitors have very strong presence in the market. Donald B has to setup a trusted and good allocation channel and an enormous trade network. The belief and values of The Company should be aligned with the corporate objectives. The employees need to be encouraged so that quality products could be made by the company. It has also been found in the study that the management department of the Donald B carries out the best values and principles of the industry. The department provides strong and sturdy fo cus to loyalty, integrity and group work References Babin, B. and Zikmund, W. (2016).Essentials of marketing research. 1st ed. Boston: Cengage Learning. Baines, P., Fill, C. and Page, K. (2013).Essentials of marketing. 1st ed. Oxford: Oxford Univ. Press. BALOGH, T. (2009). The budget: B. The budget proposals and the technical progress..Bulletin of the Oxford University Institute of Economics Statistics, 6(7), pp.104-107. Blythe, J. (2016).Essentials of marketing. 1st ed. [s.I.]: Pearson Education Limited. Choi, C. and Kim, K. (2015).Marketing Management in Social Network Platforms: Segmentation, Targeting and Positioning.Global Fashion Management Conference, 1(5), pp.97-102. Crawford, J. (2007). Product Innovation: Leading Change through Integrated Product Development by David L. Rainey.Journal of Product Innovation Management, 24(2), pp.188-190. Donnelly, R., Harrison, G. and Megicks, P. (2009).The Marketing Planning Process. 1st ed. Burlington: Elsevier. Factors Influencing Customers.(2016).International Journal of Science and Research (IJSR), 5(1), pp.1429-1433. Foxall, G. (2013). Intentionality, symbol, and situation in the interpretation of consumer choice.Marketing Theory, 13(1), pp.105-127. Hassan, S. and Craft, S. (2011). An Examination of Global Market Segmentation Bases and Strategic Positioning Decisions.International Business Economics Research Journal (IBER), 3(9). Lamb, C., Hair, J., and McDaniel, C. (2012).Essentials of marketing. 1st ed. Australia: South-Western Cengage Learning. Milisavljevic, M. (2013). Value oriented strategic marketing.Marketing, 44(4), pp.299-309. Mirkovi?, M. and Kulina, D. (2016).Marketing Communications as Important Segment of the Marketing Concept.ECONOMICS, 4(1). Perreault, W. (2014).Essentials of marketing. 1st ed. [s.I.]: Irwin Mcgraw-Hill

My Tuesdays With Morrie Essays (1003 words) - Self-help Books

My Tuesdays With Morrie Mitch Albom, author of Tuesdays with Morrie, is flipping through his TV stations one night and he heard these words come from his TV set- Who is Morrie Schwartz?- And Mitch went numb. Mitch found out through the TV show Nightline that his life long friend and teacher is dying and Mitch knows that he has to go and see him. Mitch goes to see his old college professor and what starts out as a one-day meeting turns into a four-month class. The class is conducted in Morries house in the suburb or Boston, there is no books or any other students, just Mitch and Morrie. Throughout this class Morrie teaches Mitch the lessons of life; lessons such as death, fear, aging, greed, marriage, family, society, forgiveness, and a meaningful life. As Morries conditions worsen, Mitchs condition is getting better, Mitch is becoming a better person with the help of Morrie. Finally Morries life comes to an end, and Mitch graduates from Life 101. I felt the seeds of death inside his shriveling frame, and as I laid him in his chair, adjusting his head on the pillow, I had the coldest realization that our time was running out. (Pg. 59) That is what Mitch, a journal writer for the Detroit Free Press, said as he lifted his old college teacher from his wheelchair to his recliner. His old college teacher is Morrie Schwartz, a man that is dying from ALS otherwise known as Lou Gehrig disease. As the book goes on, Morrie reaches out to people who want to talk and he teaches them about the real lessons of life, while he is lying on his deathbed. Tuesdays With Morrie is an excellent book because Morrie teaches Mitch lessons about marriage, greed, and family that young adults can learn from. Love each other or perish. This quote sums up all of Morries views and beliefs on the topic of marriage and love. This statement says a lot and I feel that young adults can learn a very big lesson from this short quote. Love and marriage are very important because we all need someone to love and to love back, if we dont we are going to live a very lonely and unhappy life. There is a set of rules that Morrie stated in this book that I feel young adults could learn a lot from. Morrie said that your going to have a lot of trouble if you dont respect the other person, if you dont now how to compromise, if you cant talk openly about what goes on between you, and if you dont have a common set of values in life. And the biggest one of those values is your belief in the importance of your marriage. I think that everything that Morrie says in that passage is very true. When he talks about if you dont know how to compromise then you are going to have a lot of trouble. This is very true, if you cant work and give up some things to make things succeed with the person that you love then you are going to have a lot of problems. I really feel that young adults can learn a lot from that passage as well as throughout the book about marriage. Another issue that Morrie talks to Mitch about that I feel young adults can learn from is greed, and how we as people put our values in the wrong things. I also feel that this is true in todays society. We do put our values in the wrong things, we put our values in money, cars, cloths, and many others, but we all know that that is the wrong place to put our heart. Im sure that we have all heard the quote, When we die, you cant take it with you. Since this has been mentioned so much I dont need to go in depth about it, but I really feel that this is true, we need to realize that we cant take our material things with us when we die. What I think that young adults can learn from this chapter is that you dont go through your whole life putting