Lg Electronics - 2657 Words

HOMEPLUS: RIDING THE KOREAN RETAILING ROLLERCOASTER Submitted by: Cananea, Franco Rivas M. Mohammad Yasser, Mahter A. Ortega, Trisha C. Sescon, Michael Andre A. Wahab, Irene L. Submitted to: Mr. Francis Arroyo January 9, 2016 HOMEPLUS: RIDING THE KOREAN RETAILING ROLLER COASTER Problem Statement How can Homeplus address the current conflict against Korea’s small store owners while continuously developing the company’s economic growth and performance? Objectives To maintain Homeplus’ growth and competitive strength, taking into consideration the various changes in the Korean retail market (e.g. proposed regulatory bills). Brief Description of the Case Tesco, a multinational retail giant from Britain, engaged in a joint venture with†¦show more content†¦In line with the companys contribution to local society, they received many awards such as the Green Management Award and Eco-friendly Management Award in 2004. Homeplus became number one in supplying online groceries in Korea by 2003. * Weaknesses * Quality Management. As Homeplus expanded its private product line to a wide range of products, their quality management had become more complex than ever. * Management communication. Management decision take time because not all of them are in Korea, therefore, it has to be communicated to London and then back again. There is difficulty in showing the management heads situated in London what is happening in Korea if they are personally not there. * Lack of flexibility. This means that they lack flexibility to start a new business or try a new store format compared to their main competitors. * No option to buffer business risk using other retail channels. Compared to the competition, Homeplus do not have department stores to offset its loss on discount stores. * Opportunities * Advanced online home delivery services. It had signed a contract with Safeway in the United States to develop its home-shopping service. * Customer loyalty program. The company secured a high level of customer loyalty due to its membership program and its general approach to customizing services to the needs of every customers. * Expansion. Since there are still many business sites available forShow MoreRelatedLg Electronics Canada Inc. the Watch Phone2297 Words   |  10 PagesAfter a successful launch of the LG Watch Phone in Europe, LG Electronics Canada, Inc. is preparing to introduce The Watch Phone to Canada. As an assistant marketing manager I will aid in the development and execution of a niche marketing plan that blends with LG’s 51 years of brand equity while increasing market share in consumer electronics. No other watch phone currently exists in the Canadian market. The market is saturated with mobile phones and portable electronic devices that have 3G capabilityRead MoreCase Analysis Lg Electronics1698 Words   |  7 Pagesthe wrong assumptions. The case of Tork versus LG shows how Tork conducts its breakdown of competitor costs in order to come up with strategies that will eliminate the costing advantage of LG. Tork is also burdened by an additional dilemma of continuing to produce low-end units or buying from LG, as well as deciding whether to pursue a legal battle against LG for dumping - that is, selling its products below cost. CASE CONTEXT LG Electronics, a competitor of Tork Corporation in the air conditioningRead MoreCase Analysis Lg Electronics1698 Words   |  7 Pagesthe wrong assumptions. The case of Tork versus LG shows how Tork conducts its breakdown of competitor costs in order to come up with strategies that will eliminate the costing advantage of LG. Tork is also burdened by an additional dilemma of continuing to produce low-end units or buying from LG, as well as deciding whether to pursue a legal battle against LG for dumping - that is, selling its products below cost. CASE CONTEXT LG Electronics, a competitor of Tork Corporation in the air conditioningRead MoreSamsung Group, An Electronics Company1625 Words   |  7 PagesOrganization Overview The company selected is LG Group, an electronics company headquartered in Seoul. â€Å"LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world.† The business unit of focus is mobile communications and the new product will be a next generation Gizmo Pal which is a GPS tracker and phone device. LG Company is a global company with aRead MoreManagerial Accounting792 Words   |  4 Pagescounted. Albert Einstein LG Electronics, Inc established in 1958 and has its headquarter in Seoul, South Korea is one of the leading companies in the world which produces electronic and communication devices, IT productions. LG which stands for â€Å"Life’s Good† determines what the company is striving for. One of the main aim of LG Electronics is ensuring to make the dgigtal life better for its customers. Eco- Friendly â€Å"Life’s Good- When It’s Green†- this is a program of LG Electronics which includes twoRead Moreâ€Å"Brand Preference of Mobile Phone Among Ujjain Youth†7490 Words   |  30 PagesFindings -Scope of study -Recommendation Bibliography Annexure Definition of Cellular/Mobile phone The Cellular telephone (commonly mobile phone or cell phone or handphone) is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet switching for access to the Internet, and MMSRead MoreElectronic Market, Bar Coding, And Computer Aided Designs1274 Words   |  6 Pagesproduce products that are differentiated from Samsung itself. This type of competition requires market forecasting, for example, Samsung has envisaged the possible room for 3D TV market share increase. Samsung has analyzed its brand competitors such as LG and Sharp and applied necessary plans for pricing and supplying strategies on the grounds of market envisages. Samsung’s plan is to sell 86 million 3D TVs by 2016, That’s reflecting that they will need to acquire more of the television market shareRead MoreCustomer Satisfactio n in Washing Machine5246 Words   |  21 Pagesin the market with their global brands âž ¢ The products up graduation ROLE OF WASHING MACHINE IN PRESENT WORLD In this electronic era, life is fast moving into a materialistic world. So time saving has become one of the most essential things and this has passed way for the artificial intelligence to conquer life. Washing machine is such electronic machine that has gained appreciation among the public. The basic commodity namely the clothing is one the elicitnee. With theRead MoreLG Electronics - Global Strategy in Emerging Markets7790 Words   |  32 PagesAugust 17, 2007 Kannan Ramaswamy LG Electronics: Global Strategy in Emerging Markets Mr. Nam Woo, President of LG Electronics (LG), was collecting his thoughts after the press conference in Beijing. He had been appointed as the President of LG Electronics in China in 2006 and was unveiling an ambitious agenda to accelerate LG’s presence in the country. He reflected on the emergence of South Korea as a major hub in the consumer electronics business and the role that LG had played in the rapid transformationRead MoreHrm Strategies on Lg1563 Words   |  7 Pages* About LG * Global Presence * HR policies of Different Countries * PCN Strategies * Studies About LG: LG Electronics was founded in 1958 at Seoul, South Korea. This multinational company is the 2nd largest electronic products maker of South Korea and third largest appliance maker in the world. Yong Nam is the CEO amp; Vice Chairman of the company who is making it possible to spread the network of LG throughout the world. Headquarter of LG Electronics is in LG Twin Towers